If you plan to exhibit at this gaming event, investing in printed marketing materials is vital to distinguish yourself from the competition. These materials not only attract attention to your booth but also convey key information about your products and services. They can be sent via the online Fax App to potential clients.
After analyzing current marketing trends and evaluating business opportunities in the gaming industry, here is a comprehensive list of the most effective print marketing materials you should consider.
Business cards
Business cards are essential for any occasion, especially when preparing for trade shows. A well-designed business card not only complements your other marketing materials at the booth but also attracts visitors with its appealing design. These pocket-ready cards are advertising tools that potential customers are likely to keep, so their aesthetics and message are vital.
Keep your cards updated, particularly if using them for a trade show. Adding event-specific information and graphics personalizes them and helps track lead sources, allowing you to tailor your approach to a specific audience.
Save and organize the cards you receive, noting those that are exceptionally well-crafted or effectively convey a message relevant to the event. You never know when you might draw inspiration from their messaging or design themes. Remember, good artists borrow, but great artists steal.
Sell sheets
Sell sheets are ideal for detailing the benefits of your products and services. They provide an easy way to present key talking points, offering prospective customers a bullet-pointed list of strengths and selling points. Sell sheets efficiently condense valuable information into a small, easily accessible format. You can even send them using an online Fax App. They’re perfect for highlighting technical data, statistics, marketing points, contact details, quotes, mission statements, and more.
Rack cards
Ideal for high-traffic areas, rack cards are an excellent way to maximize your marketing budget by placing high-quality, premium rack cards in locations with optimal visibility. Whether your presence is large or small, rack cards are effective when displayed on tables at your booth or handed out to passersby at conferences or trade shows. They’re a sure-fire way to promote your brand and leave a lasting impression.
Giveaways
Everyone loves swag! Free giveaways are an excellent way to draw people to your booth. Ensure your promotional items are trendy and valuable so participants are eager to share their contact information to receive them. Cookie printing is perfect for promotional events like gaming—everyone loves cookies!
Flyers & posters
If you’re seeking continuous exposure, poster and flyer marketing is the solution you need. Strategically placed posters allow your brand to be repeatedly seen by customers. Full-sized flyers are ideal for windows, doors, and displaying all around your booth.
Brochures
Brochures are a trade show staple, perfect for guiding guests through your company’s offerings. They showcase your company’s best assets and present your services in the best light. All trade show literature should supplement your booth staff’s expertise, helping them educate, answer questions, and persuade. Your literature reflects your company, so invest in quality.
Booklets
Highlight your company’s strengths with customized, full-color booklets. These should be a key part of your trade show materials and on your checklist. Booklets should be the centerpiece of your booth, offering clients a valuable takeaway that showcases your business.
Presentation folders
Presentation folders are indispensable at symposiums and trade shows. Attendees often leave with a stack of literature from various vendors, but your branded folder will organize it all. Sending prospects an information packet that promotes your products and services is made easy with presentation folders.
Stickers
Stickers help your brand stay “stuck” in the minds of busy customers and are an unbeatable modern marketing tool. Custom labels can set your gaming business apart from competitors.
Signs
Attract people to your booth with large, custom-branded freestanding signs. Colorful signs, displays, and professionally printed materials leave a lasting impression, ensuring attendees remember you and your brand. Signage can increase traffic and attract new buyers!
